PeacefulWarrior said on Saturday, November 8th 2008 @ 11:36 AM:

Seth Godin is one of the most brilliant thinkers of the new paradigm that I know of, and sets an example to aspire toward. Ok, so it's a book about marketing. No, no, no, it's way more than that. Seth talks about Tribes, how you can become the leader of your own tribe (if it's right for you in this moment) and how we need these leaders more than ever. There are tribes everywhere and guess what, people just love to be members of many, many tribes. He gives real-life examples of tribes and their leaders and how they are effecting change around the planet. He also talks about how the Internet has enabled leaders to grow and communicate with their tribes and yet clearly states that being the leader of a tribe is not dependant upon the Internet. The Internet builds scalability. He talks about how the organisations of the future are fast, flexible, and on a mission. Are you on a mission? As I said earlier, I downloaded the freebie version from Audible, however, there are several options on how to get this book, you can also buy the audio book from iTunes for a under dollar (US$) and (by giving it away free) it has become the number one bestselling audio book in the world. Price matters, apparently. If you want the freebie promotion from Audible (you'll have to register first) go to; www.audible.com There is also the "souvenir, dead tree, hardcover edition" that you can actually read yourself and the only place I've found it available from is Fishpond.