The only reason we have such a high rate of skin cancer is because of a very low immune system. It's actually stated in the same article. Only people who have a low immune system can catch this virus.

There are millions of viruses surrounding us at all times and we do not catch any of them as long as our immune system is strong. So why not work on a strong immune system.

Why not educate the public on how to boost their immune system and activate their body’s own defense mechanisms?

Because you would have to admit what's causing this damage in the first place.