FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system.

Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity.

Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthurs 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollans book, the Omnivore Dilemna; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.